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Thoughtform · Cases · October 2026

AI capability your teams own.

How the approach works, then three brands where it runs today, step by step.

The approachThe cases

01 · Navigate withyour team02 · Encodeyour context03 · Build onClaude Enterprise
Creative strategy
Creative production
Creative review
Creative ops
Context
Skills
Evals
Brief draftedNowClaude · Three angles
Review posted2 minSlack · Two variants off-voice
Product copy ready5 minShopify · EN · DE · FR
Variants queued9 minAd accounts · Every market

Your team learns Claude on its own work with Thoughtform, writes down how it works into a layer it owns, and hands that to its own agents.

  1. 01 · NavigateLearn with Claude in your own work.Thoughtform works inside your creative workstreams while the team uses Claude on real briefs.
  2. 02 · EncodeWrite down how it works.How each team works is written into a layer an agent can read: the context, the skills and the evals.
  3. 03 · BuildHand it to your own agents.Each person hands the work to their own agents on that layer, and the team reviews what comes back.
YOUR OWNAGENTSREVIEWED BYTHE TEAMCONTEXT, SKILLSAND EVALSOWNED BYYOUR TEAMTHE STACKYOU HAVEFOURWORKSTREAMS

MarketingThe organisationRun by your teamNavigate · your teamEncode · the layerBuild · your agentsProduct designNavigate nextSalesNavigate nextCustomer careNavigate nextTechnologyNavigate nextOperationsNavigate nextFinanceNavigate next

How we've made brands self-sufficient with AI.

Case 01Creative operations

Years of shoots in one Drive, and no way to find a single shot in it.

75,777
Files
6,838
Folders
78%
Tied to no campaign

Client

ProjectThe marketing Drive, turned into a searchable DAM

TeamCreative operations

01 · The result

A searchable library on top of the Drive.

Before
Finding a shot meant opening folders and asking who filmed it.
What it now allows
Ask for a moment in words or with a picture, and land on the second in the clip.
2 days
To map the Drive, weeks by hand (est.)
~1 s
A search, across the library
57,517
Assets searchable by what they show

Client

ProjectThe marketing Drive, turned into a searchable DAM

TeamCreative operations

01 · The result

A searchable library on top of the Drive.

Before
Finding a shot meant opening folders and asking who filmed it.
What it now allows
Ask for a moment in words or with a picture, and land on the second in the clip.
2 days
To map the Drive, weeks by hand (est.)
~1 s
A search, across the library
57,517
Assets searchable by what they show
SuriNotre-DAM / Library

hands only close-up in the bedroom/

Creative strategist Ask
  • Product
  • Colourway
  • Asset type
  • Scene
  • Shot
  • Talent
  • Hook 2,359
  • Hands only 2,100

Matching moments first

Best match
  1. 0:30SURI_FINAL_CORE_BEDROOM_HANDS.mp4Final · Core · Bedroom0:12 Matching moment →
  2. 0:24SURI_RAW_CORE_HANDS_TAKE2.mp4Raw · Core · Bedroom0:04 Matching moment →
  3. 0:153SURI_FINAL_CORE_QUOTE_v3.mp4Final · Core · Ads1:51 Matching moment →
  4. 0:12SURI_SELECTS_CORE_DUVET.mp4Selects · Core · Bedroom0:07 Matching moment →
  5. 0:10SURI_FINAL_CORE_WINDOW.mp4Final · Core · Bathroom0:22 Matching moment →
  6. 0:09SURI_RAW_CORE_GROUND.mp4Raw · Core · Ads0:37 Matching moment →
47,201 assets

02 · The problem

No one could say what was in the Drive.

75,777 files across 6,838 folders, up to 13 levels deep. The folder names didn't say what was in them, and 78% pointed to no campaign.

  • 19,827 duplicates, 657 GB
  • Asset library owner: The folders stay
SuriGoogle Drive / 3- Marketing
6,838 folders · 3.1 TB

03 · The map

A model read every file and put it on one map.

A vision model looked at every unique image and video, whole clips included. Files that show the same thing landed side by side, in 60 groups, with Monday's briefs and Figma's designs on the same map.

  • 41,450 files read in one night
  • 97 h of video, every clip whole
SuriNotre-DAM / Map of the library
82,307 items · 60 groups

05 · Review

Tag it once, and the file names itself.

A clip opens at the moment you searched for. The team pins feedback to that moment, moves the file to approved, and the tags write the file name the DAM expects.

SuriNotre-DAM / Review
Shoot footage / SelectsOpen in Drive at 0:12
Keep the hand in frame here, it sells the grip.0:12

Scene 2 of 4 · 0:12–0:31 · Hands only, close-up

Named from its tags

Case 02Creative production

A sale every season, and every motion ad took days.

Round 2
Of the autumn sale brief
Dutch
Copy and voice
0
Products a model may redraw

Client

ProjectTwo autumn sale films from one brief

TeamCreative production

01 · The result

Two films from one brief, in a day.

Before
Every motion ad took days of a designer's time, so few were made.
What it now allows
Motion ads in the variety ad platforms reward, cheap enough to run several versions.
1 day
Brief to both films, days per ad by hand (est.)
54 min
The production itself
0
Products redrawn by a model

Client

ProjectTwo autumn sale films from one brief

TeamCreative production

01 · The result

Two films from one brief, in a day.

Before
Every motion ad took days of a designer's time, so few were made.
What it now allows
Motion ads in the variety ad platforms reward, cheap enough to run several versions.
1 day
Brief to both films, days per ad by hand (est.)
54 min
The production itself
0
Products redrawn by a model
SamakoFilm A
  1. 9:16
  2. 360 frames
  3. Two films
15 s · 24 fps · in Dutch

02 · The problem

Round 1 was right, and still dull.

Round 1 followed every rule and still looked like one template used four times, and the paper film described autumn without telling a story.

  • Thoughtform: Correct but dull
SamakoRound 1

The references

  1. 01Type as the whole ad
  2. 02The range as a grid
  3. 03Ticker banners
  4. 04A tape across the frame

What round 1 missed

  1. Right on every rule
  2. One template, four timesHeadline on top, machine in the middle.
  3. A film about autumnIt described the season and told no story.
4 references · 4 statics

03 · The ask

Claude asked nothing: the brief had answered.

The brief asked for autumn sale ads in Dutch and, this round, films with a story. Between it and one message, all four of the skill's questions were answered.

SamakoThe ask

Samako AI StudioAutumn Deals 160.1

Thoughtform

I want a proper motion video, different angles, a bit of stop motion, a real narrative. Let's do two variants, and create a breakdown.

Read the brief and round 1; answered the four questions from them

Format and length?1 of 4

  1. 19:16, 15 s, two filmsRecommended
  2. 29:16, a 10 s loop
  3. 34:5 for the feed
  4. 4Both 9:16 and 4:5

The options are illustrative; the answers are the ones picked.

The four answers

  1. Format9:16, 15 s, two filmsFrom the message
  2. ProductThe whole rangeFrom the brief
  3. WordsThe brief's copy; three short lines proposedFrom the brief
  4. SoundElevenLabs, music and effectsFrom the message
Then the line, for film ADE HERFST LOOPT BINNEN. / PRIMA.

04 · The idea

Two films, two jokes.

In A, autumn walks into the house and the household's boss shrugs. In B, the room tidies itself and the whole range hops in, because the offer is on everything.

SamakoTwo jokes
A wet golden dog shaking itself on a pale sofa

A · photoreal, generated

De herfst loopt binnen. Prima.

The two jokes

  1. A: autumn walks inThe door blows open, a wet dog shakes on the sofa. She sips her tea: Prima.
  2. B: the room resetsLeaves file out, cushions hop back, then six machines hop in, one a beat.
Film B: autumn leaves across a living room before the room tidies itself

B · stop-motion

Alles op z'n plek. Op alles.

One per film

05 · One house

One house, drawn once.

Four stills came first, the hall, the room, the dog and her, and went into every keyframe after, so every cut shows the same house.

SamakoOne house
The front door open on a hall, autumn leaves blowing in over the rug

The door

A wet golden dog shaking itself on a pale sofa

The dog

Muddy paw prints across a linen cushion

The mess

The living room in the evening, clean, the dog asleep on the sofa

After

One room, every shot

06 · Animate

Three models, and only the take that worked.

Kling got start and end frames, Veo the wind and water, Seedance a second opinion. The film uses a second or two of each take.

SamakoThe takes

Takes

14 → 9made, used

Kling with start and end frames, Veo for wind and water, Seedance as a second opinion.

What went

  1. The doorKling closed it. Veo blew it open, and that take stayed.
  2. The dogWide, a howl and then a white blob. Redrawn close: the shake.
14 takes · 3 models · 9 used

07 · Check

Checked before anyone sees it.

A model that never saw the brief watched each film three times and said what it was for and what it read. Only what all three runs agreed on got fixed; a person made the call.

SamakoThe check

Was “Prima.” readable?0 of 3 runs: 14 frames on screen, cut off at the edge

After the fix3 of 3 runs: 36 frames on screen, clear of the edge

Code
Sync within 6.3 ms, loudness, true peak, length
An AI viewer
Got both stories every time; could not name the brand
The fix
Both end cards carry the logo
Acted on 3 of 3

Case 03Creative production

“A slick, looping stop-motion Halloween video for Experience 2 Gold.”

The studio lead, Loop Earplugs

Client

ProjectA Halloween motion ad from one message

TeamCreative production

01 · The result

A finished motion ad from one message.

Before
Each motion ad took days of motion design.
What it now allows
The studio asks for a motion ad in one sentence and spends its time on the idea and the final call.
1 h 51 min
Request to finished ad, days by hand (est.)
$27
All-in cost, at published prices
0
Frames from a video model

Client

ProjectA Halloween motion ad from one message

TeamCreative production

01 · The result

A finished motion ad from one message.

Before
Each motion ad took days of motion design.
What it now allows
The studio asks for a motion ad in one sentence and spends its time on the idea and the final call.
1 h 51 min
Request to finished ad, days by hand (est.)
$27
All-in cost, at published prices
0
Frames from a video model
Loop EarplugsThe piece
  1. 9:16
  2. 240 frames
  3. Loops forever
10 s · 24 fps

02 · The ask

Claude answered with four questions.

The studio sent one message. Each question came with a recommended answer, so the studio lead clicked four times and the work started.

Loop EarplugsThe ask

Loop StudioHalloween loop for Experience 2

The studio lead

A slick, looping stop-motion Halloween video for Experience 2 Gold. Cool text animation, and an endcard like our June ads.

Read the brief and planned four questions

Format and length?1 of 4

  1. 19:16, a 10 s loopRecommended
  2. 29:16, 15 seconds
  3. 34:5 for the feed
  4. 4Both 9:16 and 4:5

The four answers, all as recommended

  1. Format9:16, a 10 s loop
  2. ProductExperience 2 Gold
  3. Call to actionClaude drafts, the studio picks
  4. SoundElevenLabs, your key
Then the line, from three draftsMORE BOO / LESS RINGING
As Claude showed it

03 · Look first

Look first: Loop's ads, then the trends.

Loop's own approved ads set the rules for type and layout, while four outside trends set the mood.

Loop EarplugsBefore a frame is drawn
Two of Loop's June paid social ads: tall condensed headlines, a pill-shaped offer, small support lines

Loop's June ads

A tall condensed headline, a pill, a small support line, the product on a calm ground.

Where text may go

Measured from the app's own bands.

Four trends that agreed

  1. 01Paper cut-out craft
  2. 02Type as the hero
  3. 03A real product in a handmade world
  4. 04Made for vertical
9:16 · clear of the app's buttons

04 · The idea

The earplug is the O in BOO.

The whole ad hangs on one shape. Everything is matte paper except the product, the only shiny, real thing in the frame.

  • The real gold render, never redrawn
Loop EarplugsThe O in BOO
Frame 0: the word BOO, its two O's are the gold earplugs

Frame 0

The O does three jobs

  1. 01A letterThe O's in BOO, so you read the product before you see it.
  2. 02The productLoop's real gold render, never redrawn.
  3. 03A doorThe camera dives through it into the next scene.
Diving through the O

Dive in

Haunted raves

Next scene

Diving back through the endcard's O

Dive back

Letter, product, door

05 · The plan

Every beat sits on a frame.

At 144 bpm and 24 fps a beat is exactly 10 frames, so every cut lands where the music actually hits.

Loop Earplugs240 frames on one line

Scenes

Kicks

  1. BOO
    BOO
  2. Haunted raves
    Raves
  3. House parties
    Parties
  4. Less ringing, minus 17 dB
    −17 dB
  5. The endcard
    Endcard
144 bpm · 1 beat = 10 frames

06 · Check

If it reads wrong, it goes.

However long a piece took to build, it went if it read wrong: the eyelids read as tombstones, the sound waves as stock vector.

  • Studio lead: Version 3, no logo
Loop EarplugsThe check

Eyelids

Closed-eye arcs instead

KeptClosed eyes

Black paper lids over the earplugs

Sent backRead as tombstones

Sound waves

Torn paper zigzags

KeptTorn paper

Smooth sine waves

Sent backRead as stock vector

  1. ✓CodeTiming, sync, loudness, colours, safe area
  2. ✓An AI viewerAsked what it is for; right on every run
  3. ✕An AI criticInvented problems, ranked the studio's favourite last
Kept and sent back

Your team, next.

The same approach, set up on your own work. Write with a question on any of the three.

vince@thoughtform.co
Thoughtform · Cases · October 2026Vince Buyssens